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Friday, December 05, 2008

Don't Do This At Home

I was watching the animated "Cars" movie on the Family Channel this week when they broke for one of many commercials. Usually commercials are somewhat geared to the demographics of the target audience, which in this case would have been many young children. To my amazement a website teaser came on demonstrating how to microwave a can of energy drink. The result was as you would expect, sparks and electrical arcing with the microwave on the verge of exploding. I don't think there was any voice over, only a cutsie little on screen graphic stating "Don't do this UNLESS YOU'RE A MORON" which faded to a web address to see the final result. I looked at my wife in disbelief. Did anyone consider the "dumb" little kids that just might try the experiment themselves. I know we have all become desensitized to the point of numbness, but does this strike anybody else as INSANE? Kids are curious little creatures and not all of them have the benefit of common sense or even good parenting and minimal supervision. They, like most other learn by doing. I know their is plenty of this idiocy on the Internet and odd and sundry other cable channels, but to put something like this in the middle of a program targeted at kids just strikes me as criminally irresponsible. Sure, this doesn't rank up there with OJ Simpson or poor little Caylee, or maybe it does.

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4 comments:

Tom Sanchez Prunier said...

I agree. One of the dumbest commercials on television. Not annoying like, "Head on - apply directly to head," "Five. Five. Five-dollar foot-longs," and "Saved by Zero (financing)" to draw attention to the product...

... this commcerial says nothing about the product, only the packaging and poor judgment of the company.

Paul H said...

I was (am) so seriously bothered by this commercial that I have tried to locate the sponsor, which I can't remember. I'd like to track them down and give them a what for personally, but endless Google searches have led me nowhere. Do you or anybody else know the name of this brand or the company website?

Anonymous said...

the commercial campaign for Syke Energy Drink isn't for a real product. It was created by the Virginia Tobacco Settlement Fund (VTSF) as a viral anit-smoking campaign. They also do the Ydoyouthink campaign. The plan is to get kids to trust the brand and then reveal the anti smoking message. Google Syke and VTSF and you'll find some info on the campaign on the VTSF site.

Paul H said...

You know, I didn't think there could be anything more stupid than the Ydoyouthink campaign, but apparently I was wrong.

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