Some people see irony in the fact that the 17th St Market used to be known as The First Market. So that means the Ukrops put the First Market out of business by building all those damn grocery stores, then stole the name for their own bank, which they turned around sold to some other robber baron bank. It's all very sordid.
The post is not related to that story. Well maybe a little.
First off, there is a new market and a new blog to go with it. The newly established THE MARKET UMBRELLA AT CROSSROADS, owned by Karen Atkinson is located at the Crossroads Art Center, 2016 Staples Mill Rd and is a climate controlled (read indoor) year round market. Hooray for Karen, who is behind two or three other European style markets. I'm looking forward to checking it out on my next foraging expedition in "near" Henrico county.
Our oldest and "first" market, the 17th Street Market, is nearly as underused as the rest of Shockoe Bottom and now it lies smack dab in the middle of the newly expanded flood plain. Well it's long past the time that this old market got a new face and as wonderful as Market Umbrella might be it can't match the history and tradition of 17th and Main. Anybody ever been to the Eastern Market in DC or some of the other great city markets around the country. Now's the time for some creative thinking and some action to save this landmark from obsolecense.

The East Market on Capital Hill
My idea, stolen from a former vendor, is to rebuild the market as an indoor/outdoor year round market. Imagine a 2 or 3 story market, rebuilt on the footprint of the old market, with sliding door facing the outside for pleasant weather, and and indoor climate controlled market that would open the market up for small shops, booths and food vendors. Imagine a fish market with a refrigerated display case or a tiny bakery with killer pastries. Imagine some more and fill in your own blanks.

Now comes the snag. None of this will happen without a solution to the flood plain issue. It's not the only solution, but we have a proposal on the table to do just that. It's also a solution that could draw 1/2 million consumers to Shockoe Bottom between April and September. Now I've been told that none of these people will eat, drink or spend money anywhere but inside the ballpark, a ballpark that will virtually open up into the market. A ballpark that is just steps away from some of the most interesting dining in Richmond, 3 blocks from the James River and surrounded by condos and apartments, not mention 60,000 downtown workers nearby.
If you're satisfied with the status quo or can find tax money to restore Shockoe Creek and support yet another park, some public/private partnership solution needs to be found. Before you condemn such a partnership as CORPORATE WELFARE or another cynical plan to rob the taxpayer, consider that any major construction project built anywhere involves taxpayer funds invested in roads, police, street lights and sewers. There's not a lot of difference here except that this provides great fodder for CAVE people Citizens Against Virtually Everything. Not that there aren't at least two sides to every issue, but these folks never consider any other side than there own and anyone who feels differently can go (you fill in blank). Their main tactic is to be so unpleasant and persistant you'll either give up or keep your mouth shut.

I've experience some of their courtesy first hand, but this isn't about me or them. It's about a chance to change Richmond for the better and to make downtown the regional draw it should be. I've talked to former residents whose children and grandchildren have never visited downtown, much to their chagrin. There is a lot of goodwill residing in the counties and people are just looking for the chance to share the Richmond they once new. Don't tell me suburbanites won't come dcwntown. I'm one who's lived for the past ten years. Myself and many others have staked out a home in Richmond and are tired of waiting for it to succeed. No time like the present.











